Made to Stick for Writers: Intro

Every author dreams of writing a book that sticks, one that the reader thinks about long after they've turned the last page. One that captures their attention and, more importantly, holds it.

In Chip and Dan Heath's book Made to Stick, they broke down the elements of a sticky idea into six principles (the acronym spells SUCCESs. Clever, no?). The idea must be a

Simple
Unexpected
Concrete
Credible
Emotional
Story

How can this apply this to writing?
WriterSense presents Made to Stick for Writers.

Intro (You are here)
Part 1: Simple
Part 2: Unexpected
Part 3: Concrete
Part 4: Credible
Part 5: Emotional
Part 6: Story
Part 7: Epilogue