Made to Stick for Writers: Epilogue

Tuesday, August 17

So if being sticky is so easy, how come people aren't just automatically programmed to think and act in those terms? What's in our way?

The Brothers Heath refer to this obstruction as the Curse of Knowledge.
An excerpt from the book:

"In 1990, Elizabeth Newton earned a Ph.D. in studying a simple game in which she assigned people to one o two roles: 'tappers' or 'listeners'. Tappers receive a list of twenty-five well-known songs such as 'Happy Birthday' and 'The Star-Spangled Banner'. Each tapper was asked to pick a song and tap out the rhythm to a listener (by knocking on the table). The listener's job was to guess the song, based on the rhythm being tapped...
"The listener's job in this game is difficult...The tappers got their message across 1 time in 40, but they thought they were getting their message across 1 time in 2. Why?
"When a tapper taps, she is hearing the song in her head...Meanwhile the listeners can't hear the tune-all they can hear is a bunch of disconnected taps...
"It's hard to be a tapper. The problem is that tappers have been given knowledge (the song title) that makes it impossible for them to imagine what it's like to lack that knowledge. When they're tapping they can't imagine what it's like for the listeners to hear isolated taps rather than a song. This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has 'cursed' us."

Writers are the tappers in this equation. We hear the story in our head. We know the characters by heart. We see every detail, even the unwritten ones. The key is to getting that story across the gap to the reader. Write the book you most want to read, because you are the only one can tell it.

Part 1: Simple
Part 2: Unexpected
Part 3: Concrete
Part 4: Credible
Part 5: Emotional
Part 6: Story
Part 7: Epilogue (You are here)

These posts are nothing more or less then the principles I've learned and applied after reading Made to Stick. I encourage you to read the book yourself. It might come in handy on the road to being published.

2 comment(s):

Maria Owens Monday, August 08, 2016  

I hope that your book is available in market because i need it to be expert dissertation writing uk by reading it. Because this is very helpful for the guidance of every new writer.

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