The Six Traits: Ideas

And now for (what I think) is the most important trait : IDEAS.

No matter how good a writer is, if they write a bland story a reader, won't bother with it..

What makes Twilight so fascinating? A girl falls in love with a dangerous predator. Harry Potter? The idea of a school for magic and the concept of the entire wizarding world in general.

Creativity and Imagination are the cornerstone of most books.
Every writer who ever had any amount of success had at least a teaspoon of creativity.

But let's see what the rubric has to say;
This paper is clear and focused. It holds the reader's attention. Relevant anecdotes and details enrich the central theme.

Turn on some music, work-out, dance-like-no-one-is-watching sort of thing.
Let the Ideas come to you.

Creativity is a type of learning process where the teacher and pupil are located in the same individual.
~Arthur Koestler

It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
~Edward de Bono